Farmer Veteran Coalition California
The Farmer Veteran Coalition of California (FVCCA) is uniting veterans to feed California.
Selecting Market Channels
Sat, Jun 13
|Live Online Webinar
Grow your crops with confidence, sell them with a strategy. Join organic farming pioneer Michael O’Gorman to demystify your market options. From CSAs to wholesale, learn how to choose the right sales channels to maximize your farm's profit, manage your labor, and secure your long-term success.
Time & Location
Jun 13, 2026, 9:00 AM – 10:30 AM
Live Online Webinar
Guests
About the event
Growing a great crop is only half the battle—knowing where and how to sell it is what sustains a farm. Led by Michael O’Gorman, a pioneering organic farmer and founder of the Farmer Veteran Coalition, this course demystifies the diverse landscape of agricultural market channels. Whether you are weighing the community connection of CSAs and farmers' markets against the volume of wholesale, institutional sales, or direct-to-retail, you will learn how to evaluate each option through the lens of profitability, labor, and lifestyle. Walk away with a strategic roadmap tailored to your farm’s unique scale, location, and goals.